the end of the project our experience revealed that the best way
to inform youth on the subject of tobacco prevention or cessation
was not to try to bring them to us, but to go to them.
We found that more feedback was collected when we went to schools
and events such as pow-wows or tournaments, compared to the feedback
collected when events were held inviting youth to come. Also, it
is important to keep the youth informed through whatever community
advertising there may be, while it helped to promote some sort of
incentive for participation.
We believe that the best social marketing to youth needs to involve
the school system. The reason for this is that the youth feel that
they have a certain amount of control over what happens at their
school, also they believe that there they can change things for
While a webpage is a great way to document a campaign involving
tobacco prevention and cessation, we also believe that the youth
in the community also benefit from posters and pamphlets put up
at stores. This is a another reminder that stores should not sell
cigarettes or chewing tobacco to minors.